Viral Marketing
08-Jan-2021 15:45:21 | The Inner Ring
Pro cycling is often blatantly commercial with teams named after flooring brands, supermarkets or lotteries. Meanwhile the rationale behind Astana, Bahrain, Israel or UAE Emirates isn’t as obvious. The UAE team seems to be breaking new ground as it is giving publicity to one of the Covid-19 vaccines and there’s a twist as the team’s […]
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