Olympics ratings tumble 42%
10-Aug-2021 09:00:08 | Yahoo Sports
Primetime ratings for the Tokyo Olympic Games were down 42% from the 2016 games, according to data from NBCUniversal.Why it matters: It's an undeniable proof point that the decline of traditional television is happening faster than initially expected. It also points to the ways media diets and interests have become more polarized and divided in the digital era. Get market news worthy of your time with Axios Markets. Subscribe for free.Details: In total, the games averaged roughly 15.5 million pr
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